Marketing Challenges
› What are the key megatrends that
are going to be impacting the in-
dustry in the coming years? How
might these trends redefine
the industry?
› How can we better see
around the corner to antici-
pate how my customers'
needs are going to
evolve?
› Where is there white
space in our market
and how can we
capitalize on it?
› How do we need to
refine the value propositions
and pricing of our products
to capitalize on these trends
and emerging needs?
|
Strategic Challenges
› What is our highest impact growth
agenda and how can we gain align-
ment for this agenda across the
management team?
› What is the optimal product,
service, and market portfolio
given our evolving market
and agreed-to growth
agenda?
› What business model
will best support our
growth agenda?
› How do we best
organize for
growth?
› What are our most attractive
strategic growth opportunities
and how should we prioritize
them? |
